If you're a student, you should have your tutor banging on at you about your sketch book. If they aren't, then get a new tutor.
When we interview potential employees at Toast, there are a few things we look for. Number one is creative flair, number two is your ideas, and the third is fit.
As a designer first and MD second I'm interested in your passion, ideas and you as a person. When you graduate, your portfolio reflects what you needed to do in order to get the grade - you were pleasing your tutors rather than the industry. This is where sketchbooks come in.
Your words, ideas, sketches, doodles, thoughts and ideals are important to a potential employer, and they're vastly more interesting than a plastic-sleeved portfolio of work you did eight months prior to the interview.
Pour your passions onto paper and the Creative Director that's interviewing you will enthuse (cos good CD's keep regular sketchbooks too). Don't be too precious about ideas either - you may dismiss an idea that another creative will buzz off - record your thoughts and ideas all the time: it's what makes you interesting.
Your sketchbook reflects you as a person (which will also suggest your fit within an agency); your passion and ideas, and it's these qualities that will get you a job.
At Toast, we love to hear from students, so if you'd like a constructive critique email 3 samples of your work to
Laila. We'll put them on this blog together with our (positive) thoughts to give you some feedback and help other students.